Marine Serre

Marine Serre designs for a planet on fire and makes it look beautiful. Founded in Paris in 2017 after winning the LVMH Prize, the brand builds collections where at least half the materials are upcycled or recycled — deadstock fabric, vintage garments deconstructed and rebuilt. The crescent moon print on second-skin bodysuits became the symbol for fashion that gives a damn without sacrificing an ounce of style.

Aesthetic & Identity

Marine Serre designs for the end of the world — and makes it look good. The crescent moon logo, printed in an all-over pattern on second-skin bodysuits and gloves, is the brand's most recognizable mark. But the aesthetic goes deeper than a logo: upcycled materials, regenerated textiles, deadstock fabrics repurposed into garments that look like survivalist gear designed by someone who went to fashion school. The silhouettes mix sportswear, workwear, and couture — bodysuits under reconstructed denim, scarves turned into dresses, carpet transformed into outerwear. The environmental commitment isn't a marketing angle; it's the design methodology. At least 50% of every collection uses recycled or upcycled materials. The result looks post-apocalyptic but functions as genuine ready-to-wear.

History & Trajectory

Founded in 2017 in Paris after winning the LVMH Prize that same year — one of the fastest launches in the prize's history. The brand scaled quickly on the strength of that institutional endorsement and the visual impact of the crescent-moon print, which became one of the most photographed patterns in street-style photography. Production operates partially through upcycling workshops, where teams deconstruct existing garments and reconstruct them into new designs. The brand shows at Paris Fashion Week and has expanded into menswear, accessories, and eyewear. The operational model — mixing new production with upcycled construction — is complex and limits scale, which keeps the brand in a premium niche rather than mass-market sustainability positioning.

Cultural Footprint

Marine Serre gave sustainability an aesthetic that wasn't boring. The crescent-moon bodysuit became a red-carpet and editorial staple — Beyoncé, Adele, and Dua Lipa have all worn it. The brand's position at the intersection of environmental responsibility and genuine fashion desirability is nearly unique. Most sustainable fashion looks like a compromise. Marine Serre looks like the future. The upcycling methodology has influenced how younger designers think about material sourcing, and the success of the crescent-moon print proved that sustainability and logo-driven commerce aren't mutually exclusive. The brand represents a generation that inherited a damaged world and decided to dress well for the wreckage.

What to Know

The crescent-moon second-skin top runs $300-$500, outerwear $800-$2,500, upcycled pieces vary based on construction complexity. Available at marineserre.com, SSENSE, Farfetch, Dover Street Market, and select boutiques. Key pieces: the crescent-moon bodysuit, the regenerated denim, and the upcycled carpet coats. Sizing runs slim — the second-skin pieces are designed to be tight. The resale market is active for the crescent-moon prints and limited runway pieces on Vestiaire Collective and Grailed. Expect each piece to be slightly unique given the upcycled production methodology.