Definition

Brand identity is a working industry term. it uses brand identity the way the rest of the field uses it, with one difference: inside the house the term carries a written standard. A brand identity line item on a brief is held to the cut before it ships.

How Nonesuch uses this term

Inside the framework, brand identity is treated as a workflow step. Briefs call it out. Desks own it. The ledger tracks it. When a client sees brand identity on a the house proposal, they are seeing the house version of the term — authored, scoped, and delivered under a single spec.

Nonesuch writes its own definition of brand identity so every desk, writer, and partner works from one page. The glossary exists so terms stop being ambient industry vocabulary and start being specific instructions.

Related Nonesuch Glossary entries

• Nonesuch Brief
• Nonesuch Cut
• Nonesuch Standard
• Nonesuch Ledger

Notes

Brand identity is used inside Nonesuch with the house standard applied. Outside the house the term may still mean what the rest of the industry takes it to mean. Inside a house job, the read governs.

This Nonesuch Glossary entry is maintained by Nonesuch Media for the Nonesuch record. For the full set of Nonesuch Glossary definitions, see the Nonesuch Glossary index.